Posts Tagged online marketing
5 Places Online Fashion Designers Can Utilize To Market Designs
As of today, the most powerful marketing tool for fashion designers is still word of mouth, print and in-person networking. However, that doesn’t mean that online marketing can’t help you get one step ahead of your competition…and one step closer to your goals.
Before I give my pick for the best websites that fashion designers [...]
Airess & Church Speak on Their Fearless & Fashionable Approach To Social Media Marketing
What fashion company online has been fearless enough to throw all traditional business tactics by finding their merchandise using design competitions, naming their company after the winners, launching their brand on Twitter and vowing to never be in stores?
Meet Airess & Church, a denim lifestyle brand founded by former Cross Media Marketing executive Courtney Wilson [...]
DIY Online Marketing In 2010, Will Your Fashion Business Survive?
According to Wictionary, Do It Yourself (DIY), means to perform oneself a task usually relegated to an expert. Today, due to the economy, popularity of social media and short term ROI, many fashion related businesses have decided to go head and try DIY online marketing for their brand instead of hiring an expert.
Usually, I am [...]
How Global Beauty Retail Left Fashion Behind Despite Recession
“Savvy brands are employing a mix of complementary channels, including online sales, catalogs, and social networking to maximize their reach and target consumers in the format that’s most comfortable for them.”-Karen Doskow, Industry Manager for Consumer Products Research for Kline.
Ecommerce & Product Videos: Are You Being Left Behind?
With 2010 fast approaching a number of online retailers are wondering what else they can do to optimize their sites, squash their competition and get customers coming back for more?
The answer? If you haven’t implemented product videos into your online store, it’s time to move into the future. But before you jump head first into creating product videos, make sure the basics have been done to optimize your online store. You should already have an attractive website, you should have implemented seo, you should have great webcopy, and your website should be maximized for functionality and userablity.
