Posts Tagged Fashion Marketing

5 Places Online Fashion Designers Can Utilize To Market Designs

5 Places Online Fashion Designers Can Utilize To Market Designs

As of today, the most powerful marketing tool for fashion designers is still word of mouth, print and in-person networking. However, that doesn’t mean that online marketing can’t help you get one step ahead of your competition…and one step closer to your goals.
Before I give my pick for the best websites that fashion designers [...]

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Airess & Church Speak on Their Fearless & Fashionable Approach To Social Media Marketing

Airess & Church Speak on Their Fearless & Fashionable Approach To Social Media Marketing

What fashion company online has been fearless enough to throw all traditional business tactics by finding their merchandise using design competitions, naming their company after the winners, launching their brand on Twitter and vowing to never be in stores?
Meet Airess & Church, a denim lifestyle brand founded by former Cross Media Marketing executive Courtney Wilson [...]

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How to Develop a Fashionable Giveaway Online While Increasing ROI

How to Develop a Fashionable Giveaway Online While Increasing ROI

If you give it away they will come. It’s the number one rule of viral marketing and it works. However, when I first started providing fashion related businesses with online public relations and marketing back in 2007, I made a crucial mistake with one of my clients. We gave something away (and it was [...]

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