Posts Tagged ecommerce
What If You Could Rent From Carrie Bradshaw’s Closet? Meet Rent The Runway
I had the pleasure of interviewing Jenn Hyman, the co-founder of Rent The Runway (RTR) . RTR has a unique business model that allows fashionistas to rent high end fashion apparel! Seriously… who wouldn’t love that? Founded by two super smart and chic Harvard Business School graduates, RTR is literally the “Netflix of Fashion” and [...]
Behind The Social Shopping Scenes: A Discussion with Kaboodle’s CEO
The CEO of one of the largest social shopping networks online took the time to answer a few questions for us about their role in online fashion and what he thinks about the future of fashion. Here’s our recent interview with Manish Chandra, Founder and CEO of Kaboodle:
DIY Online Marketing In 2010, Will Your Fashion Business Survive?
According to Wictionary, Do It Yourself (DIY), means to perform oneself a task usually relegated to an expert. Today, due to the economy, popularity of social media and short term ROI, many fashion related businesses have decided to go head and try DIY online marketing for their brand instead of hiring an expert.
Usually, I am [...]
Ecommerce & Product Videos: Are You Being Left Behind?
With 2010 fast approaching a number of online retailers are wondering what else they can do to optimize their sites, squash their competition and get customers coming back for more?
The answer? If you haven’t implemented product videos into your online store, it’s time to move into the future. But before you jump head first into creating product videos, make sure the basics have been done to optimize your online store. You should already have an attractive website, you should have implemented seo, you should have great webcopy, and your website should be maximized for functionality and userablity.
