The Fashion Techie

Twitter Contest Example For Online Retailers

February 3rd, 2010

Thanks for all the comments and questions sent to me through email this past 2 weeks. I’m going to work hard to answer all of them one by one in detail.  One reader recently asked:

Q. “What does a great Twitter contest look like?”

Well, the example I love best is Overstock.com’s Mt. Kilmanjaro 7 Days to Summit Contest. Why?

They used Twitter to run the contest but they made sure to give the contest it’s own url on its website: http://www.overstock.com/30650/static.html?cid=148647 which included:

1. A great webpage banner designed specifically for the contest
2. Detailed information about the contest
3. Information on how to enter
4. Twitter search embed displaying all tweets with the #7DaystoSummit hash tag
5. Retweet button so you don’t have to copy and paste what to retweet to win. (If you need a retweet button for your site for a particular item use Click to Tweet)
6. Clear images of prizes that can be won each day

They ran the contest for an entire week to make sure that they stayed engaged with Twitter:

1. They announced each day of the contest

Overstock We’re on day four of our #7DaystoSummit twitter contest! Four great prizes for today’s winner! Enter here – http://bit.ly/4p52Jy

2. They announced the end of each day of the contest

Overstock 30 Minutes left to enter Overstock.com’s  #7DaystoSummit contest! Three prizes for our winner today! Enter here: http://bit.ly/4p52Jy

Overstock Today’s #7DaystoSummit contest has ended! Thanks to every one who participated. We’ll announce our winner within one hour!

3. They announced each winner everyday

Overstock Congratulations to @brittanyam! She wins the prize package for our #7DaystoSummit twitter #giveaway! Hope you’ll join us gain tomorrow!

They remembered that all their customers aren’t on Twitter or maybe missed the Twitter contest and provided another way to enter on their website http://www.overstock.com/mt-kili?cid=148727.

If you have any questions about online marketing and online public relations that you would like to see on our blog contact me at info@thefashiontechie.com