IFB – How To Cover NYFW When You Are Not There

January 12th, 2010

This post is by Tierra, The Fashion Techie
Note from Editor: This can also be applied to any other city’s fashion week as well!

New York Fashion Week (NYFW) is the one event that every fashion blogger wants to go to. Some fashion bloggers are lucky. Either they live in New York, work for fashion pr firms, get sponsorships to fly out to NYFW, get cool tech products to test out; and some receive invites to the hottest events. But, everyone isn’t that lucky. Some of us can’t make it for many reasons, but that doesn’t mean that you can’t cover the event.

Here are a few tips to help you cover NYFW on your blog without being there.

Partner With Other Fashion Bloggers

One way to cover NYFW without being in attendance is to partner with bloggers who will be there. Finding out who is going and who isn’t may require a little detective work, but once you figure it out you can offer a partnership. Even though they may be covering the event for their own blog, many fashion bloggers want to reach a larger audience while they are there.

Guest posting is a great way to keep your readers in the know. Find out who is going and offer them the opportunity to post a guest post to your blog. I suggest finding more than one blogger to partner with. That way, you have a guest post from someone at NYFW throughout the entire event.

Online Events & Updates

This year online events were everywhere. Everything from live Twittering to live video updates.  Style Coalition has an amazing program called Inside The Tents. These group of fashion bloggers update Twitter during NYFW using the hashtag #nyfw. They also produce live videos and provide up to the minute interviews. This tool alone will keep you in the know so you can write about NYFW on your blog. Another great resource is fashionweeknyc, a tweeter with over 6,000 followers who updates constantly during NYFW. With a little research you can a number of live Twitter parties, FB events and live video.

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