Archive for the Fashion Social Media Category
The New Breed of Fashion Writers– An Interview with Corbin Chamberlin
There is no doubt that the fashion industry has changed. We see it everywhere we turn. However, with the main focus today being on bloggers, we’ve forgotten about the equally glamorous life of those that get paid to write about fashion…the life of fashion writers and columnist.
Today’s Carrie Bradshaw still uses her laptop in the [...]
4 Ways Fashion Magazines Embraced Technology This Spring
Finally, fashion magazines are embracing technology and if successful and innovative, could figure out a way to allow print to make a much needed comeback. After reading my March glossies, here are some trends that I noticed:
Twitter Ad-Platform Wishlist from A User & Marketer POV
Sooooo…..we all knew it was coming we just didn’t know when. The rumor around the web is that Twitter’s new ad-platform will be launching on March 15th at the SXSW conference.
As a fashion marketer I am excited about the new opportunities. I’m hoping the new Twitter-ad platform will solve some major marketing issues for my clients [...]
Behind The Social Shopping Scenes: A Discussion with Kaboodle’s CEO
The CEO of one of the largest social shopping networks online took the time to answer a few questions for us about their role in online fashion and what he thinks about the future of fashion. Here’s our recent interview with Manish Chandra, Founder and CEO of Kaboodle:
Fashion and Social Media Leaders Speak on the Future
Image: Purple Future by Metaldoll
This year at the Fashion Techie we’ve been thinking about the future of fashion and technology. We’ve reached a new decade this year, at NYFW there are more social media and fashion events than I can count and many companies have stepped forward and embraced fashion and technology as a [...]
Twitter Contest Example For Online Retailers
Thanks for all the comments and questions sent to me through email this past 2 weeks. I’m going to work hard to answer all of them one by one in detail. One reader recently asked:
Q. “What does a great Twitter contest look like?”
Well, the example I love best is Overstock.com’s Mt. Kilmanjaro 7 Days to [...]
Curatemedia Emerges as the “VOGUE” of Social Shopping
Social shopping has emerged gradually over the last few years reminding other platforms like eBay and Google Products to that fashion is a multi billion dollar business that shouldn’t be ignored. However, although a number of social shopping networks have popped up (Kaboodle, Stylefeeder, ThisNext, Stylehive..etc) no site has emerged as the leader in social [...]
20 Advanced Social Media Strategies For Fashion Businesses
Although the large majority of fashion related businesses are just beginning to get their feet wet with social media, online marketing, and online public relations. Many of you have a twitter account, have a Facebook Fan Page, are reaching out to bloggers, are connecting with your users and have conquered the basics.
So what’s next? What [...]
5 Places Online Fashion Designers Can Utilize To Market Designs
As of today, the most powerful marketing tool for fashion designers is still word of mouth, print and in-person networking. However, that doesn’t mean that online marketing can’t help you get one step ahead of your competition…and one step closer to your goals.
Before I give my pick for the best websites that fashion designers [...]
What is Fashion 3.0?
One of the most fascinating discussions to date has to be the emergence of Web 3.0….which translates to Fashion 3.0 for those of use involved in online fashion. I’ve always been one of those people who obsess over what’s coming next or what’s going to happen next in technology.
The funny thing is – if you [...]
Afingo.com, The New Fashion Kid on The Social Media Block
“We have designed a virtual cocktail party for anyone who loves fashion.” -Liza Deyrmenjian, CEO & Co-founder of Afingo.com
The one thing everyone asks me when speaking at conferences and workshops is “what is a great place online to network in the fashion industry?”. I wish I could answer their question effectively, but the truth is [...]
Airess & Church Speak on Their Fearless & Fashionable Approach To Social Media Marketing
What fashion company online has been fearless enough to throw all traditional business tactics by finding their merchandise using design competitions, naming their company after the winners, launching their brand on Twitter and vowing to never be in stores?
Meet Airess & Church, a denim lifestyle brand founded by former Cross Media Marketing executive Courtney Wilson [...]
5 Ways to Cure Social Media Overload Before 2010
2010 will be the year of information overload, and managing your social media profiles by getting rid of all the junk can help you get to relevant information quicker, effectively promote your store, blog or brand and make social media a little less overwhelming.
1. Clean Up Your Twitter Followers
One of the pains of Twitter is [...]
My Best Friend Tiffany & Co. Joins The Social Media Age
I love Tiffany. I met her when I was about 12 years old. I was flipping through my mom’s Vogue and I saw it… a beautiful ring by Tiffany. Tiffany and I aren’t on the greatest terms right now. You see, when I got married I really wanted her as my Maid [...]
Avatar Shopping Could Change Future of Online Shopping
Image from whattheheck.com
We all knew it was coming… especially Luke Plunkett, a Kotaku, who started the buzz back in June… Microsoft’s New Xbox experience will be allowing avatars to purchase products from the Avatar Shop.
I know gaming isn’t really my subject matter, but could you imagine the possibilities if the fashion industry started to think [...]
Chictopia.com
Chictopia.com is a hot website where you can upload pictures of yourself representing your personal fashion style…. kinda like a do it yourself Satorialist. You can also browse pictures by body type.. which I think is pretty cool. They also have a blog, Everybody is Ugly, “Because without style, everybody is ugly”, which [...]
Tweet What You Eat: The New Way To Diet?
Searching the Internet last month, for innovative ways technology can be used in for me to keep up with my New Year diet goals, I stumbled upon a site that I absolutely love! It’s called Tweet What You Eat (TWYE). The concept behind this web site is to conveniently create a [...]
Fashion & Shopping Widgets: Online Shopping Companions on the Web?
Shopping and fashion widgets are everywhere.. on blogs, on facebook, on your fave widget application… but which ones actually can help you while shop on the web? Which widgets can actually send you inspiration, suggest products based on your likes or browsing trends, let you search the entire web for the perfect red turtle [...]
Campbell’s Soup adDRESS Your Heart Campaign
I am sooo excited about this post! February is my favorite month, not only because it’s black history month, but it’s also American Heart Month. Heart disease is the number one killer of women in America so Technology Starlet decided to find out how this cause, technology, and fashion were being used together.
I didn’t have [...]
