Archive for the Fashion PR Category
The New Breed of Fashion Writers– An Interview with Corbin Chamberlin
There is no doubt that the fashion industry has changed. We see it everywhere we turn. However, with the main focus today being on bloggers, we’ve forgotten about the equally glamorous life of those that get paid to write about fashion…the life of fashion writers and columnist.
Today’s Carrie Bradshaw still uses her laptop in the [...]
How To Deal With A Bad Product Review
Image from Flickr by Industry Is Virtue
So…you put yourself out there and the results were disastrous? Maybe you sent product to a blogger and they totally bashed it. Maybe an unsatisfied consumer posted a bad review on Kaboodle, StyleHive, Stylefeeder or ThisNext?
You may think it’s the end of the world, or maybe that you should [...]
How to Develop a Fashionable Giveaway Online While Increasing ROI
If you give it away they will come. It’s the number one rule of viral marketing and it works. However, when I first started providing fashion related businesses with online public relations and marketing back in 2007, I made a crucial mistake with one of my clients. We gave something away (and it was [...]
DIY Online Marketing In 2010, Will Your Fashion Business Survive?
According to Wictionary, Do It Yourself (DIY), means to perform oneself a task usually relegated to an expert. Today, due to the economy, popularity of social media and short term ROI, many fashion related businesses have decided to go head and try DIY online marketing for their brand instead of hiring an expert.
Usually, I am [...]
Building Your Facebook Fans Fashionably
Recently I’ve seen tremendous success with one of my clients and their Facebook Fan Page. Actually, we’ve done a tremendous job of building Facebook fans on her business fan page using an organic approach to social media marketing in a very little amount of time.
Many fashion related businesses are so desperate to tap into the [...]
Make Your Design Portfolio Slideshow POP For Cheap
Those who know me, know that my main focus is graphic design, I love designing and creating things using unconventional software and resources. However, my 9-5 job focuses on managing a community technology center for a non-profit organization. Working for a non-profit has taught me, and my IT staff, how to make things happen technologically [...]
