Archive for the Fashion Marketing Category
What If You Could Rent From Carrie Bradshaw’s Closet? Meet Rent The Runway
I had the pleasure of interviewing Jenn Hyman, the co-founder of Rent The Runway (RTR) . RTR has a unique business model that allows fashionistas to rent high end fashion apparel! Seriously… who wouldn’t love that? Founded by two super smart and chic Harvard Business School graduates, RTR is literally the “Netflix of Fashion” and [...]
4 Ways Fashion Magazines Embraced Technology This Spring
Finally, fashion magazines are embracing technology and if successful and innovative, could figure out a way to allow print to make a much needed comeback. After reading my March glossies, here are some trends that I noticed:
Twitter Ad-Platform Wishlist from A User & Marketer POV
Sooooo…..we all knew it was coming we just didn’t know when. The rumor around the web is that Twitter’s new ad-platform will be launching on March 15th at the SXSW conference.
As a fashion marketer I am excited about the new opportunities. I’m hoping the new Twitter-ad platform will solve some major marketing issues for my clients [...]
20 Advanced Social Media Strategies For Fashion Businesses
Although the large majority of fashion related businesses are just beginning to get their feet wet with social media, online marketing, and online public relations. Many of you have a twitter account, have a Facebook Fan Page, are reaching out to bloggers, are connecting with your users and have conquered the basics.
So what’s next? What [...]
5 Places Online Fashion Designers Can Utilize To Market Designs
As of today, the most powerful marketing tool for fashion designers is still word of mouth, print and in-person networking. However, that doesn’t mean that online marketing can’t help you get one step ahead of your competition…and one step closer to your goals.
Before I give my pick for the best websites that fashion designers [...]
Airess & Church Speak on Their Fearless & Fashionable Approach To Social Media Marketing
What fashion company online has been fearless enough to throw all traditional business tactics by finding their merchandise using design competitions, naming their company after the winners, launching their brand on Twitter and vowing to never be in stores?
Meet Airess & Church, a denim lifestyle brand founded by former Cross Media Marketing executive Courtney Wilson [...]
How to Develop a Fashionable Giveaway Online While Increasing ROI
If you give it away they will come. It’s the number one rule of viral marketing and it works. However, when I first started providing fashion related businesses with online public relations and marketing back in 2007, I made a crucial mistake with one of my clients. We gave something away (and it was [...]
DIY Online Marketing In 2010, Will Your Fashion Business Survive?
According to Wictionary, Do It Yourself (DIY), means to perform oneself a task usually relegated to an expert. Today, due to the economy, popularity of social media and short term ROI, many fashion related businesses have decided to go head and try DIY online marketing for their brand instead of hiring an expert.
Usually, I am [...]
Paris Hilton’s New Hair & Beauty Products Go Viral
“This is a ‘huge’ product launch for Paris, so we wanted to be sure to utilize proven, highly effective marketing elements for an audience of “tween” girls. Think about Paris’s fan base, they’re young, hip, and highly mobile. Incorporating mobile into the product launch was an absolute must for this audience, and, working with a [...]
How Global Beauty Retail Left Fashion Behind Despite Recession
“Savvy brands are employing a mix of complementary channels, including online sales, catalogs, and social networking to maximize their reach and target consumers in the format that’s most comfortable for them.”-Karen Doskow, Industry Manager for Consumer Products Research for Kline.
Ecommerce & Product Videos: Are You Being Left Behind?
With 2010 fast approaching a number of online retailers are wondering what else they can do to optimize their sites, squash their competition and get customers coming back for more?
The answer? If you haven’t implemented product videos into your online store, it’s time to move into the future. But before you jump head first into creating product videos, make sure the basics have been done to optimize your online store. You should already have an attractive website, you should have implemented seo, you should have great webcopy, and your website should be maximized for functionality and userablity.
Building Your Facebook Fans Fashionably
Recently I’ve seen tremendous success with one of my clients and their Facebook Fan Page. Actually, we’ve done a tremendous job of building Facebook fans on her business fan page using an organic approach to social media marketing in a very little amount of time.
Many fashion related businesses are so desperate to tap into the [...]
My Best Friend Tiffany & Co. Joins The Social Media Age
I love Tiffany. I met her when I was about 12 years old. I was flipping through my mom’s Vogue and I saw it… a beautiful ring by Tiffany. Tiffany and I aren’t on the greatest terms right now. You see, when I got married I really wanted her as my Maid [...]
Technology and Fashion Combine as Mannequins take over New York?
Sony really pulled out all the stops with the “Mannequins take to the street” campaign. The company partnered with six different fashion designers that outfitted mannequins what will be up for view in various parts of Manhattan.
Each mannequin is dressed by a fashion designer, will be displayed until Valentine’s Day, and each mannequin [...]
Make Your Design Portfolio Slideshow POP For Cheap
Those who know me, know that my main focus is graphic design, I love designing and creating things using unconventional software and resources. However, my 9-5 job focuses on managing a community technology center for a non-profit organization. Working for a non-profit has taught me, and my IT staff, how to make things happen technologically [...]
