Archive for January, 2010

20 Advanced Social Media Strategies For Fashion Businesses

20 Advanced Social Media Strategies For Fashion Businesses

Although the large majority of fashion related businesses are just beginning to get their feet wet with social media, online marketing, and online public relations. Many of you have a twitter account, have a Facebook Fan Page, are reaching out to bloggers, are connecting with your users and have conquered the basics.
So what’s next? What [...]

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5 Places Online Fashion Designers Can Utilize To Market Designs

5 Places Online Fashion Designers Can Utilize To Market Designs

As of today, the most powerful marketing tool for fashion designers is still word of mouth, print and in-person networking. However, that doesn’t mean that online marketing can’t help you get one step ahead of your competition…and one step closer to your goals.
Before I give my pick for the best websites that fashion designers [...]

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What is Fashion 3.0?

What is Fashion 3.0?

One of the most fascinating discussions to date has to be the emergence of Web 3.0….which translates to Fashion 3.0 for those of use involved in online fashion. I’ve always been one of those people who obsess over what’s coming next or what’s going to happen next in technology.
The funny thing is – if you [...]

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IFB – How To Cover NYFW When You Are Not There

IFB - How To Cover NYFW When You Are Not There

This post is by Tierra, The Fashion Techie
Note from Editor: This can also be applied to any other city’s fashion week as well!
New York Fashion Week (NYFW) is the one event that every fashion blogger wants to go to. Some fashion bloggers are lucky. Either they live in New York, work for fashion pr [...]

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Afingo.com, The New Fashion Kid on The Social Media Block

Afingo.com, The New Fashion Kid on The Social Media Block

“We have designed a virtual cocktail party for anyone who loves fashion.” -Liza Deyrmenjian, CEO & Co-founder of Afingo.com
The one thing everyone asks me when speaking at conferences and workshops is “what is a great place online to network in the fashion industry?”. I wish I could answer their question effectively, but the truth is [...]

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Airess & Church Speak on Their Fearless & Fashionable Approach To Social Media Marketing

Airess & Church Speak on Their Fearless & Fashionable Approach To Social Media Marketing

What fashion company online has been fearless enough to throw all traditional business tactics by finding their merchandise using design competitions, naming their company after the winners, launching their brand on Twitter and vowing to never be in stores?
Meet Airess & Church, a denim lifestyle brand founded by former Cross Media Marketing executive Courtney Wilson [...]

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