Archive for December, 2009
How to Develop a Fashionable Giveaway Online While Increasing ROI
If you give it away they will come. It’s the number one rule of viral marketing and it works. However, when I first started providing fashion related businesses with online public relations and marketing back in 2007, I made a crucial mistake with one of my clients. We gave something away (and it was [...]
DIY Online Marketing In 2010, Will Your Fashion Business Survive?
According to Wictionary, Do It Yourself (DIY), means to perform oneself a task usually relegated to an expert. Today, due to the economy, popularity of social media and short term ROI, many fashion related businesses have decided to go head and try DIY online marketing for their brand instead of hiring an expert.
Usually, I am [...]
Virtual Fashion Gifts for the Last Minute Shopper
Yeap. It’s December 23rd and I haven’t done any Christmas shopping yet. Honestly, as much as I love shopping, I refuse to enter any mall or store or boutique because of the chaos. I also refuse to order online and have something shipped. At this stage in the game, shipping will probably costs more [...]
5 Ways to Cure Social Media Overload Before 2010
2010 will be the year of information overload, and managing your social media profiles by getting rid of all the junk can help you get to relevant information quicker, effectively promote your store, blog or brand and make social media a little less overwhelming.
1. Clean Up Your Twitter Followers
One of the pains of Twitter is [...]
Paris Hilton’s New Hair & Beauty Products Go Viral
“This is a ‘huge’ product launch for Paris, so we wanted to be sure to utilize proven, highly effective marketing elements for an audience of “tween” girls. Think about Paris’s fan base, they’re young, hip, and highly mobile. Incorporating mobile into the product launch was an absolute must for this audience, and, working with a [...]
IFB…2010: The Future Of Fashion Blogging
With 2010 fast approaching, the number one thing bloggers always ask me is, “what’s going to be new for blogging next year?”. Of course, that’s a loaded question, especially when you start thinking about blogging trends, tools, templates, software, etc.
But fashion bloggers have a unique situation that other bloggers will never truly understand. We have [...]
Project Runway Season 7 Coming Soon In High Def
Project Runway Season 7 is coming back to Lifetime on January 14, 2009. The exciting part for me is the fact that it will be showing in High Def for the first time ever. Seriously… all fashion should be in high def…the colors, the passion, the models…there’s no better way to watch it.
How Global Beauty Retail Left Fashion Behind Despite Recession
“Savvy brands are employing a mix of complementary channels, including online sales, catalogs, and social networking to maximize their reach and target consumers in the format that’s most comfortable for them.”-Karen Doskow, Industry Manager for Consumer Products Research for Kline.
The Sony Pureness: Luxury At Your Finger Tips
“We love to offer our customers beautiful, high-quality products and Sony Ericsson’s Xperia(TM) Pureness phone embodies the sophisticated type of technology our fashion customer appreciates. We’re excited to be the exclusive retailer launching the phone in the US.” -Denise Incandela, President of Saks Direct.
Ecommerce & Product Videos: Are You Being Left Behind?
With 2010 fast approaching a number of online retailers are wondering what else they can do to optimize their sites, squash their competition and get customers coming back for more?
The answer? If you haven’t implemented product videos into your online store, it’s time to move into the future. But before you jump head first into creating product videos, make sure the basics have been done to optimize your online store. You should already have an attractive website, you should have implemented seo, you should have great webcopy, and your website should be maximized for functionality and userablity.
